Since 2002, UNCLEBOB® has proudly held the distinction of being Malaysia’s first and leading purveyor of authentic “Ayam Gunting” fried chicken. Our journey began with a simple yet ambitious goal: to introduce the irresistible crunch and bold flavors of Far East’s iconic street food to Malaysian taste buds.
From our humble beginnings, we’ve grown exponentially, driven by our commitment to quality and innovation. Today, UNCLEBOB® boasts an impressive network of more than 100+ outlets in leading malls across Malaysia. This expansive presence is a testament to the popularity of our offerings and the strength of our business model.
Our success is not just measured in numbers, but in the satisfaction of our customers and the success of our partners. With dedicated business partners operating our locations, we’ve created a thriving ecosystem that supports local entrepreneurs while delivering consistent quality to our customers.
As we’ve grown, so has our menu. While our “Ayam Gunting” Fried Chicken remains the star, we’ve expanded our offerings to include a variety of delicious snacks and meals, all maintaining the authentic flavors that have become our hallmark.
UNCLEBOB®‘s journey is also one of continuous innovation. We’ve refined our cooking techniques to offer a healthier alternative in the fast-casual restaurant sector, preparing our signature “Ayam Gunting” fried chicken without skin and excess fat, yet never compromising on the crispy texture and juicy interior that our customers love.
As we look to the future, UNCLEBOB® remains committed to our founding principles: serving joy, one crispy bite at a time, while providing opportunities for growth and success to our franchise partners. With room for even more expansion, we continue to invite passionate entrepreneurs to join our UNCLEBOB® family and be part of our exciting journey in the Malaysian fast-food landscape.
Initial operations focused on small kiosks and take-away concepts in night markets through licensing agreements.
First UNCLEBOB® Premium “Container Drive-in Concept” outlet.
Initiated collaborations with delivery platforms such as Grab Food and FoodPanda.
UNCLEBOB® obtained certification by JAKIM (Halal) and Ministry of Health (MeSTI), ensuring the highest standards of food safety and halal compliance.
UNCLEBOB® established a collaboration with University Malaysia Sabah (UMS) focusing on student internships and research and development in food science and technology
Initial operations focused on small kiosks and take-away concepts in night markets through licensing agreements.
UNCLEBOB® obtained certification by JAKIM (Halal) and Ministry of Health (MeSTI), ensuring the highest standards of food safety and halal compliance.
First UNCLEBOB® Premium “Container Drive-in Concept” outlet.
Initiated collaborations with delivery platforms such as Grab Food and FoodPanda.
UNCLEBOB® established a collaboration with University Malaysia Sabah (UMS) focusing on student internships and research and development in food science and technology
FROM 2002 TO 2023
PIECES OF “AYAM GUNTING” FRIED CHICKEN
SERVED ACROSS MALAYSIA AND COUNTING
Responsibility
We take responsibility and accountability for our decisions and actions.
Integrity
We believe in being honest and ethical in everything we do.
Teamwork
We believe in working together by trusting, supporting and helping team members.
Improvement
We were good yesterday, better today and do the best tomorrow.
Respect
We treat everyone with dignity and respect.
As a result of our fundamental core values, UNCLEBOB® has since transformed into a profitable business model that continues to amplify how and what we do in the marketplace.
Customer and Partner Satisfaction
We are committed to delivering exceptional experiences that foster satisfaction and loyalty among our customers and franchise partners. Our goal is to create a rewarding environment that promotes mutual success and long-term relationships.
Quality and Wellness
We prioritize quality without compromising taste. Our signature “Ayam Gunting” fried chicken, prepared using innovative techniques, offers a healthier alternative in the fast-casual sector – crispy, juicy, and with reduced fat content.
Operational Excellence
We’ve developed a comprehensive, streamlined business model enabling our franchise partners to operate efficiently. Our systems are designed to maximize productivity and profitability while maintaining consistent quality across all locations.
Value Proposition
UNCLEBOB® is dedicated to offering premium local-inspired cuisine at competitive prices. We create value for our customers by providing high-quality, authentic flavors accessible to a wide demographic, ensuring sustainable business growth.
Continuous Innovation
We foster a culture of innovation throughout our organization. Our R&D team consistently works on menu diversification and product improvement, staying attuned to market trends and consumer preferences to keep our offerings relevant and exciting.
Corporate Social Responsibility
#UNCLEBOBMALAYSIA #UNCLEBOBSABAH #UNCLEBOBSARAWAK
Attention Malaysian fried chicken enthusiasts! Share your favourite UNCLEBOB® moments using #UNCLEBOBMALAYSIA. Let’s celebrate the joy of crispy, flavorful chicken together.
